Business and Digital Marketing, SEO, SMO Blog Index

Business and Digital Marketing, SEO, SMO Blog Index

We have prepared a blog index for a Business and Digital Marketing, SEO, SMO for the ease of users.

Digital Marketing in Business

It is not enough to design and develop websites, eCommerce or mobile applications to attract clients and boost your business. You have to market your website, mobile app or eCommerce so that customers can visit your website or store. Digital marketing is as important as traditional offline marketing. Right from Internal linking and on-page SEO you have to work a lot for digital marketing. 

Additionally, you have to go for external link building or SEO, Social  Media Optimization, SMO and Social Media Marketing, SMO as a complete strategy for digital marketing. It is a difficult task for a businessman. Hence it is better to hire a digital marketing company for the same. However, you need to know the ins and outs of the digital marketing process. There are several blogs written on the topic and we have also shared some of those.  How our blog index works? A short description is provided about the blog followed by a Read More tag and a link to the blog post.

Digital Marketing SEO and SMO

Internal links are links that go from one page on a domain to a different page on the same domain. They are commonly used in the main navigation. They are useful majorly for three reasons, like, they allow users to navigate a website, they help establish information hierarchy for the given website and they help spread link juice (ranking power) around the website. Internal link building is the most important part of eCommerce SEO, as it can reduce the bounce rate, help stay visitors, and boost the ROI. Read More

Internal Link Building Tips To Improve eCommerce SEO!

If you think having a mobile application or a dynamic website is enough to create buzz around the world for your business then you must not have the idea of how powerful is social media becoming for every type of business these days. Hence, social media marketing, SMM or social media optimization, SMO is a must nowadays. Read More

Why Social Media Marketing Is Necessary For Any Business Today?

It is a well-known fact that the internet, website and mobile app plays a vital role in today's business. Digitizing your business is an important aspect of the modern business trend. Present day entrepreneurs know the fact very well. As a business person or StartUp, you need to know about these strategies. Our Business and Marketing blogs will help you enhance your knowledge in these fields. A blog index for business and marketing that includes SEO and SMO will help you reach to the blogs of your interest.

Business and Marketing

Business needs to digitize. This is growing at a rapid pace as more consumers swarm the internet to make the best purchases. The internet has a major role to play in the shift towards the digitization of business processes. Read about full-proof strategies to digitize business. 

Digitize Business

Assume that you need to buy a new television. You go to your nearest electronic store and buy one with a 5% discount. A few days later, you find out that you could’ve bought the same television for a 10% discount from another store. And even made a 5% cash back on the same tv, from the same store’s online portal or mobile application. Read More

5 Foolproof Strategies To Digitize Your Business

Not surprised by the headline. It was quite predictable to have 1 Billion Smartphones sales by 2015 as the growth of mobile internet users has no signs of slowing down. According to data launched by the University of Alabama at Birmingham’s OnlineMasters in Management Information System, there will be a sale of 1 billion smartphones by 2015, twice as many as a number of personal computers. Read More

The Mobile Trend Continues: 1 Billion Smartphones Sales

With the rapidly changing world of technology, business marketing strategies have also been shifting to a more digital way. Mobile applications are getting popular both to business owners and customers. if someone thinks these mobile apps are solely for big brands like Walmart, Apple, Dell or Bank of America then he or she is wrong.

Mobile Applications for your Business

More and more small companies, nowadays, are following the mobile trend. They are understanding that an effective mobile strategy involves more than just a mobile-friendly website. After all, the way today’s market is going mobile, applications help them keep pace. You may have also noticed that many small companies have their own dedicated mobile app, be it the designer clothing shop or the beauty salon downtown. These companies and many similars are ahead of the mobile trend when it comes to taking their marketing to the next level. Read More

Advantages Of Mobile Applications For Your Business!

As a modern entrepreneur, you are aware of the benefits of offshore outsourcing. When you run a business, there are various aspects you need to take care of the like business concept. Moreover, you have to look after financial features, market, management, customers/clients, promotion, facilities, location, etc. You must be aware of the online marketing world which is now very important for the success of any business. As internet is grown a complete business world in itself, every entrepreneur wants to socialize, popularize his or her business through websites and mobile applications.

With a website you simply let the mass audience to know about your presence in the market. In addition, you can also increase your earnings and revenue by attracting more clients. You can extend your business around the world with the help of the website. Now if you have decided to build a website for your business, don’t indulge your time and money doing the work itself, while there are cost-effective, time-saving services available. Yes, outsourcing IT services for your online marketing tasks is a smart move for many businesses. There are very talented and experienced companies providing outsourcing IT services in India. Here you can read what are the benefits of outsourcing? Read More

Benefits Of Outsourcing Website And Mobile App Development!

There was a time when keywords ruled, there was a time when links ruled but good content and ethical practices for links will always rule. Social media cannot be ignored either. Social media alone accounts for a large share of internet marketing efforts.

Although the trends are changing overnight, there are some strategies that are perpetual and stand good for the future. The way people use the Internet changes with time, and it affects other forms of media and marketing. Here are four emerging internet trends business owners should keep an eye on. Read More

Internet Marketing Trends Dominate!

Outsourcing is a process of shifting or delegating a company’s day to day operations or business development to an extended service provider.  This is done in anticipation of better quality, lower expenses and in a sense getting an edge over one’s competitors. This is also true for outsourcing mobile app development. When a company or organization’s business processes are outsourced to firms overseas, this entire procedure could be defined as offshore outsourcing or offshoring. Nowadays, not only computers but even mobile phones are used for outsourcing. Read More

Advantages of Outsourcing Mobile App Development!

Three tips to convert web visitors into customers

Vardhaman Infotech
eCommerce and Mobile Application development 
Jaipur Rajasthan, India
E-mail: info@vardhamaninfotech.com

Why SEO? What is SEO? Keywords, tools, techniques, training and services

 Summary: SEO, Search engine optimization is a must for a website to get more visitors. Why SEO and what is SEO... answer all your queries about SEO including tools, techniques, training, service providers...

Why SEO is required?

SEO is required to promote your website, web page, and business. Business, industries, institutions, and organizations design and develop their websites to display themselves and their activities on the World Wide Web. The purpose of a website or a web page is to bring visitors through Digital Marketing. However, most of the websites fail to attract and retain visitors. There are several reasons behind this. Search engine optimization, SEO brings more visitors to a particular website or webpage removing those internal and external barriers.

The website is a showcase for a business and organization. It displays anything and everything about the organization. What is the benefit of displaying if no one views that? In most of the cases, websites can attract very few viewers without SEO. A website is an orphan without SEO.

SEO not only brings visitors and customers to the website but also retain them on the site or web page. It also acts to achieve certain predefined goals of the website. SEO brings more visitors to the website who in turn become customers for a businessman. Thus, it can promote business and boost sales. A business can increase its profitability through SEO.

What is SEO?

SEO is the short form or abbreviation of search engine optimization. It optimizes a website or a web page for search engines. Search engines respond to a particular query bringing links to several web pages. Search engines bring this result in the form of a list. Normally there are ten links on a search page. Search engines show hundreds of thousands of results to a particular query typed by a viewer in its search.

How many pages do you see while viewing your search results? One, two or three? Do you see beyond that? Most of the viewers do not move beyond the third page. Moreover, the highest percentage typically clicks to the sites on the first page. However, there are hundreds of thousands of pages they ignore. SEO brings websites and web pages up in the search engine result pages (SERPs). SEO professionals and SEO companies use various tools and techniques to bring a website up in the SERPs. It needs lots of training and experience to provide successful SEO.

Role of Keywords in SEO

Choosing the right keywords is very important for SEO. Keywords are the search words that visitors typically type as a query in search engines. Keywords are also called meta tags. One has to choose relevant and popular keywords matched with the organizational goals.

It is advisable to write your web title (Title tag) and web content relevant to keywords. Ideally, content should have a 3 to 7 percent keyword density. You can use the Google Adwords keyword tool and Google analytics to find out your relevant keywords. Carefully chosen keywords are your gateway to successful SEO.

SEO Techniques

SEO service providers do a lot to optimize a site. They do research and analysis of the website before starting optimization. The research and analysis include Site Analysis, Keyword Research, Keyword Popularity Analysis, Competitive Analysis, Meta tag analysis, etc. They start working on the site after preparing an analysis report. They start with creating a title, title tags, and Meta tags according to the report.

Content is king while it comes to SEO. Hence, writing content in a search engine as well as the user-friendly way is the key to success. Top SEO companies emphasis on SEO Copywriting that takes care of title tag, Meta tags, and business goal of the website owner. It also cares about the visitors and the content comes in a user-friendly way. The secret behind the SEO technique is writing good quality, unique content.

Language and grammar play a great role while writing good quality content. Spelling mistakes and grammatical errors annoyed visitors so as punctuations. Quality SEO companies and service providers keep them alert for these. They also use images and videos with the text while generating content. It is better to have a judicious mixture of all these.

Basic and advanced Link Wheel Structure

(This image portraits the basic form of a link wheel. A link wheel is one of many strategies used in internet marketing and search engine optimization as a way to drive visitors to websites).

Site Map Creation is another vital job of an expert SEO service provider. Navigation should be understandable and meaningful. The good navigation system allows users to flow freely from content to other desired content. Menu bars, sidebars, drop down menu and internal links are parts of the navigating system on a web page.

Best SEO experts always emphasize on validating the website. W3C (World Wide Web Consortium) provides validation check. A W3C validated website means it is error free for HTML and CSS. Website load time is also a key factor for SEO.

Traffic comes through external links. External links come from various other web pages and websites. Sometimes it happens naturally when a website links your web page or website voluntarily. However, most of the times SEO companies create links for your websites.

Above-mentioned are the main SEO techniques that the best SEO service providers use to bring up your website in SERPs.

SEO tools

SEO service providers use several SEO tools while applying techniques to optimize sites. Meta tag analyzer, Kew word analyzer, SERP analyzer, Link popularity checker are few of these SEO tools.

Meta tag analyzer tells us about Meta tags. It informs us about what Meta tags should be added, changed or removed. SEO experts can check the position of a web page in search engine result pages using SERP analyzer.

Google Adwords keyword tool is a good tool for checking and analyzing keywords traffic. It informs both local and global searches. Moreover, it informs us about related search words. It is wonderful for writing keyword rich content.

Link popularity checker is an SEO tool that informs us about a number of links (both internal and external) indexed in search engines. Spelling and grammar check tools such as spell checker help us in writing error-free text content. Web directories, Search engines, other websites, blogs, forums, News sites, Video and article submission sites are the main tools for link building.

Read Also: Internal Link Building Tips To Improve eCommerce SEO!

SEO service

Large numbers of people and SEO companies claim that they are experts in SEO. They even promote your site to bring in the first place in Google search results. Most of them promise you false. Sometimes they do black hat SEO. It can result in banning your site from SERPs.

Choose your SEO service provider carefully. Do not believe in false promises. SEO is a tough and time-consuming job and requires patience. Even top SEO experts need months to bring your site to the first page for high competition keywords. Test his or her knowledge and capability of SEO. Verify your SEO service provider or SEO Company with his track record. See testimonials before ordering search engine optimization of your website.

SEO, as I have told repeatedly, is a time-consuming job that needs education, training, and experience. Hence, do not search for the cheapest. You want quality service and pay accordingly.

SEO video for Startups

SEO training

Search engine optimization, SEO is a specialized job. Like any other specialized work, it needs training and experience. There are large numbers of self-acclaimed trainers in the market. However, only a few are really good trainers.

It will be better to test those trainers on the parameters written above in this article. It is advisable to examine them whether they are experts in SEO tools and techniques before admitting in a training institute.

Vardhaman Infotech
eCommerce and Mobile Application development 
Jaipur Rajasthan, India
E-mail: info@vardhamaninfotech.com 

Building backlinks to make money online, Earn money creating backlinks

Building backlinks

More and more people are going for digital marketing. SEO is one of the key factors for digital marketing and Backlinks are the major tool for SEO.  Backlinks and building backlinks are the talks of the town since few years. Every Tom, Dick, and Harry is talking about these. Why so much noise for these terms? Because these are the essential tools to get traffic and make money online as the internet is a big business today. People start building it just after registering a domain name. Creating backlinks are easy. Create backlinks to your website to earn money online.

Google, Yahoo, and Microsoft are big players in the Internet business. They have large numbers of links to their sites which drive a lot of traffic to these sites. Google has some 225 million backlinks to their site whereas Yahoo and MSN have approximately 90 and 25 million respectively. These help these sites to make money online in internet business.

You have to build backlinks to make money online, The internet marketers make it a compulsion to generate incoming links for your website or web page to get traffic. You can not make money on the net without tons of traffic. More the traffic, more the chances to have a click on advertise or an affiliate marketing device. It is very difficult to get online traffic without sufficient backlinks and to get those to your websites or web pages you need building backlinks.

This is one of the most important ways of search engine optimization (SEO). SEO or Search Engine Optimization is a technique used for the purpose of optimizing your page for the search engines. SEO techniques influence positively your search engine rankings. This is an artificial way to rank higher in SERPs.

Though content is the king and search engines are continually improving their algorithm to find the best content for your search terms, backlinks are still important. Very important! These are the keywords to make money online.

Now the question arises how many quality backlinks do you need, and where from do you get these magical power.

Magical number of backlinks

 Making money online is not an easy job as claimed by many. You have to face tough competitions to in your way. It is as hard as making money in real life business. Creating a web page was never so easy as today. Plenty of online tools are available which creates a website or a web page for you. This has brought huge competition in online marketing.

Before getting the magical number required for your website you have to know the competition and your competitors. You have to build more backlinks than your competitors to get traffic to your site to make money online.

For an example, say, you are writing about America and targeting the keyword "America" and want to get your page on the first page of Google SERP. There are ten results on every page. You have to be indexed at least for the tenth position for the keyword "America" if you want to be on the first page of Google search. This is how you can get huge traffic to make money online.

Let us take an example. Say your competitor, the tenth one in the Google search has ten thousand links. Now you have to build few more backlinks than those ten thousand to beat him in the competition for the keyword "America". If you succeed in building backlinks more than him, you probably indexed on the first page of Google search. You have to go on building backlinks to rank higher in the Google search pages. The same is true for Yahoo, MSN or any other search engines.

Remember, here we are talking about the numbers of backlinks and not of the quality of backlinks. However, quality does matter as in other fields.

However, you have to act on some other things to make money online.

Quality of backlinks

As I have stated above not only the quantity but also the quality of backlinks do matter in the case of building backlinks. High-quality backlinks are given more weight than low-quality backlinks. Hence, you have to be careful while building backlinks for your site to make money online.

What quality backlinks mean?

The quality of backlinks is decided mainly by two factors. Page rank of a site backlinking and relevancy of the site with your keyword or keywords. Page rank is directly proportional to the quality of backlinks. A backlink from a page rank 7 or 8 sites is worth more than dozens of backlinks from sites with 0 or 1-page rank. In general, higher the page rank higher the quality of backlinks.

The other factor for the quality of backlinks is relevancy. Backlinks from a relevant site are worth more than backlinks from irrelevant sites. Hence, quality of backlinks is again directly proportional to the relevancy of the sites you are backlinking to.

Therefore, Check the relevancy and page rank of a site before building backlinks. If you are able to build quality backlinks with relevant and higher page rank sites than your competitors then you will succeed in getting indexed higher than them (if other factors are similar) and chances are there that you will be getting more traffic. This is the keyword for making money online.

How to get backlinks

There are different types and ways to get backlinks. There are Do follow and No follow backlinks. No follow backlinks sends traffic to your website or web page but the search engine does not use these links to rank your site or page. Do follow links send traffic to your page as well as search engine use these links to rank your page in SERPs.

You can get organic backlinks, free backlinks, reciprocal links or paid backlinks. When one finds your website or web page useful or relevant to their sites they create a backlink to yours. This happens automatically without any efforts from your side. These are called organic backlinks and sends organic traffic to your website or web page. Sometimes people bookmark your website or a web page in bookmarking sites or social networking sites too which provides you with backlinks. These are free backlinks obviously.

You can also create free backlinks by linking your site or page to your own blogs and sites. Some social bookmarking sites allow you to create your own links. You can submit your web page or website to various internet directories to get free backlinks. Commenting on others blogs and participating in forums are other ways to get free backlinks. You can also get backlinks from News, Images, and videos. RSS is also a good way to get free backlinks.

One way links and reciprocal links:

Above mentioned are examples of one-way links. Some sites ask you to create a reciprocal link against which they generate a backlink to your website or web page. These links are called reciprocal backlinks. Reciprocal links have lesser value than one way back links.

Paid backlinks are different than free backlinks. Some sites ask money to backlink you. These are paid backlinks.

Vardhaman Infotech
eCommerce and Mobile Application development 
Jaipur, Rajasthan, India
E-mail: info@vardhamaninfotech.com