How to promote business boost sales with well-designed websites?

Well-designed web site: The most powerful tool to promote business and boost sales

Websites are a showcase of your business and organizations. A well-designed website is the most powerful tool to promote your business and boost your sales. Modern business owners and executives know the power of the internet in these days. They believe in promoting their businesses through well-designed websites. If you are planning to start a business create your website.

It does not matter for a website where do you live or your clients. Whether you live in the US or the UK or in any country in the EU it has almost no effect on a website. Even if your clients live in Saudi Arabia, the UAE or in a city like Dubai it is not a subject for a website. Whether you develop it in India, Australia, New Zealand or Canada it does not affect the performance of the website. It works globally performs worldwide, day and night 24X7.

Web sites work for you and your business tirelessly. Web pages show anything and everything about your business. An eye-catching well-designed website or a web page attracts customers to promote your business. It can spellbind your clients. Customers navigating from a page to another in your website can easily know about you, your business, products, and services. They can know about the quality, specifications, features, and prices of your products easily while reading the contents of the web pages. You can put all your business and product information together on your website. This will definitely help you boost your sales. Web sites can be interactive and your customers and clients can interact with you through your website.

If you want to boost your business and promote sales include a well-designed business website in your business plan.

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Static, dynamic and eCommerce websites

There are various types of websites depending upon its design and development. Business websites are mainly classified as static, dynamic and eCommerce.

Static websites 

are combinations of few static pages describing your business organization, business address, products, services, and other related materials. These websites have a limited number of pages. Normally, the contents of a static website do not change. It remains as it is for a long time.

Dynamic websites 

are different from static websites. Contents of a dynamic website are ever changing. Dynamic web pages are continually evolving. You can regularly update your business and product information that keep your website live. Dynamic websites also have a few static pages that describe general and permanent features of your business and products. A well designed dynamic website has both static and dynamic pages.

Examples of dynamic websites: Google, Yahoo, Microsoft

Search engines love dynamic web pages and websites with ever-changing content. Search engines consider these contents as live and not stale. Everybody knows that content is king while it comes to search engine optimization (SEO). Dynamic pages of your business website keep your website in the upper range in search engine ranking. This definitely boosts visit on your website and promote your business.

eCommerce websites 

are the most liked ones for businesses. These types of website are really meant for businesses only. These websites provide your customers with a chance of direct transactions. Your clients can buy your products directly from the website. E-commerce websites put your products directly in their showcase (Product pages). Once buyers intend to buy any of these products and clicks to it, a payment option comes. Your customer can pay through the various mode of payment e.g. Credit card, debit card, Paypal, cheque, cash on delivery, etc. The customer can pay in his desired option. An eCommerce website automatically informs you when a money transaction is completed. Now it is your turn to deliver your products to the customer. This is the easiest mode of buying and selling nowadays. eCommerce sales are growing by lips and bounce with the increased use of the internet. eCommerce websites are the best way to boost your sales online. Examples of eCommerce websites: eBay, Amazon.

Read also: eCommerce website design development

A Website is your best friend in the business that gives the highest returns on investment (ROI).

Video: How to Create an eCommerce Website with WordPress

How to design a website?

Designing a website is a technical job and needs a lot of expertise. It is better to hire a professional web designer or a web designing company to design your website. A well-designed website is based on information architecture. Tell your web designer about your business goals. Your web designer will make a plan for the business website with a template, structure, layout, color combinations, images, fonts………for a good looking website to achieve its desired goal. Once approved by you, he or she will start designing the website. You can add flash, graphics, and animations to enhance the look and beauty of the website or a web page. An eye-catching website can earn a lot for you but do not forget about content. Content (Text, images, and videos) are the most important part of your business website.

Web developers develop the designed website for browser interface that brings it to visitors. A developed website is then hosted on a server for a global presence on the World Wide Web (WWW.) opening with a particular domain name.

The website will remain in the internet world (World Wide Web) and can be viewed from anywhere in the world to show your business and products. The website will remain un-tired to promote your business organization and boost your sales.

Video: How to Make a Website in 10 minutes

Validate your website: W3C

It is better to validate your website against all errors and warnings. World Wide Web Consortium, W3C provides an opportunity to validate your website. It checks all HTML and CSS related issues and informs you about errors.

You can correct all these errors and get a certificate of the error-free website. You can post this certificate anywhere on your website. The W3C validating certificate will show the technical capability of web design.

A technically error-free website is also a search engine friendly website.