Thursday, June 30, 2016

Why SEO? What is SEO? Keywords, tools, techniques, training and services

 Summary: SEO, Search engine optimization is a must for a website to get more visitors. Why SEO and what is SEO... answer all your queries about SEO including tools, techniques, training, service providers...

Why SEO is required?

SEO is required to promote your website, web page, and business. Business, industries, institutions, and organizations design and develop their websites to display themselves and their activities on the World Wide Web. The purpose of a website or a web page is to bring visitors through Digital Marketing. However, most of the websites fail to attract and retain visitors. There are several reasons behind this. Search engine optimization, SEO brings more visitors to a particular website or webpage removing those internal and external barriers.
The website is a showcase for a business and organization. It displays anything and everything about the organization. What is the benefit of displaying if no one views that? In most of the cases, websites can attract very few viewers without SEO. A website is an orphan without SEO.

SEO not only brings visitors and customers to the website but also retain them on the site or web page. It also acts to achieve certain predefined goals of the website. SEO brings more visitors to the website who in turn become customers for a businessman. Thus, it can promote business and boost sales. A business can increase its profitability through SEO.

What is SEO?

SEO is the short form or abbreviation of search engine optimization. It optimizes a website or a web page for search engines. Search engines respond to a particular query bringing links to several web pages. Search engines bring this result in a form of a list. Normally there are ten links on a search page. Search engines show hundreds of thousands of results to a particular query typed by a viewer in its search.
How many pages do you see while viewing your search results? One, two or three? Do you see beyond that? Most of the viewers do not move beyond the third page. Moreover, highest percentage typically clicks to the sites on the first page. However, there are hundreds of thousands of pages they ignore. SEO brings websites and web pages up in the search engine result pages (SERPs). SEO professionals and SEO companies use various tools and techniques to bring a website up in the SERPs. It needs lots of training and experience to provide successful SEO.

Role of Keywords in SEO

Choosing right keywords is very important for SEO. Keywords are the search words that visitors typically type as a query in search engines. Keywords are also called meta tags. One has to choose relevant and popular keywords matched with the organizational goals.
It is advisable to write your web title (Title tag) and web content relevant to keywords. Ideally, content should have 3 to 7 percent keyword density. You can use Google Adwords keyword tool and Google analytics to find out your relevant keywords. Carefully chosen keywords are your gateway to successful SEO.

SEO Techniques

SEO service providers do a lot to optimize a site. They do research and analysis of the website before starting optimization. The research and analysis include Site Analysis, Keyword Research, Keyword Popularity Analysis, Competitive Analysis, Meta tag analysis etc. They start working on the site after preparing analysis report. They start with creating a title, title tags, and Meta tags according to the report.
Content is king while it comes to SEO. Hence, writing content in a search engine as well as the user-friendly way is the key to success. Top SEO companies emphasis on SEO Copywriting that takes care of title tag, Meta tags, and business goal of the website owner. It also cares about the visitors and the content comes in a user-friendly way. The secret behind SEO technique is writing good quality, unique content.
Language and grammar play a great role while writing good quality content. Spelling mistakes and grammatical errors annoyed visitors so as punctuations. Quality SEO companies and service providers keep them alert for these. They also use images and videos with text while generating content. It is better to have a judicious mixture of all these.

Basic and advanced Link Wheel Structure

(This image portraits the basic form of a link wheel. A link wheel is one of many strategies used in internet marketing and search engine optimization as a way to drive visitors to websites).
Site Map Creation is another vital job of an expert SEO service provider. Navigation should be understandable and meaningful. Good navigation system allows users to flow freely from content to another desired content. Menu bars, sidebars, drop down menu and internal links are parts of the navigating system in a web page.
Best SEO experts always emphasize on validating the website. W3C (World Wide Web Consortium) provides validation check. A W3C validated website means it is error free for HTML and CSS. Website load time is also a key factor for SEO.
Traffic comes through external links. External links come from various other web pages and websites. Sometimes it happens naturally when a website links your web page or website voluntarily. However, most of the times SEO companies create links for your websites.
Above-mentioned are the main SEO techniques that the best SEO service providers use to bring up your website in SERPs.

SEO tools

SEO service providers use several SEO tools while applying techniques to optimize the sites. Meta tag analyzer, Kew word analyzer, SERP analyzer, Link popularity checker are few of these SEO tools.
Meta tag analyzer tells us about Meta tags. It informs us about what Meta tags should be added, changed or removed. SEO experts can check the position of a web page in search engine result pages using SERP analyzer.
Google Adwords keyword tool is a good tool for checking and analyzing keywords traffic. It informs both local and global searches. Moreover, it informs us about related search words. It is wonderful for writing keyword rich content.
Link popularity checker is an SEO tool that informs us about a number of links (both internal and external) indexed in search engines.
Spelling and grammar check tools such as spell checker help us in writing error-free text content.
Web directories, Search engines, other websites, blogs, forums, News sites, Video and article submission sites are main tools for link building.

SEO service

Large numbers of people and SEO companies claim that they are experts in SEO. They even promote your site to bring in the first place in Google search results. Most of them promise you false. Sometimes they do black hat SEO. It can result in banning your site from SERPs.
Choose your SEO service provider carefully. Do not believe in false promises. SEO is a tough and time-consuming job and requires patience. Even top SEO experts need months to bring your site to the first page for high competition keywords. Test his or her knowledge and capability of SEO. Verify your SEO service provider or SEO Company with his track record. See testimonials before ordering search engine optimization of your website.
SEO, as I have told repeatedly, is a time-consuming job that needs education, training, and experience. Hence, do not search for cheapest. You want quality service and pay accordingly.

SEO video for Startups

SEO training

Search engine optimization, SEO is a specialized job. Like any other specialized work, it needs training and experience. There are large numbers of self-acclaimed trainers in the market. However, only a few are really good trainers.
It will be better to test those trainers on the parameters written above in this article. It is advisable to examine them whether they are experts in SEO tools and techniques before admitting in a training institute.
Vardhaman Infotech

eCommerce and Mobile Application development 
Jaipur, Rajasthan, India

Wednesday, June 22, 2016

Job oriented training courses at Vardhaman Infotech

Indian youth needs a job. Only a few of the Youngs in India are entrepreneurs and jumping to start their new ventures, the Startups or entering into family business. Rest of the youth want to be employed and need a Job oriented training.

It is a sad scenario in India. Most of the courses offered in Indian schools and colleges don't enable their students to get a job. Most of the Indian graduates and postgraduates are unemployable for different reasons.

The Indian government under the able leadership of Narendra Modi has started skill development program to solve this problem. Several state governments including ours (Rajasthan) have also followed the program. We, as responsible citizens of India, also feel our responsibility in this regard.

Addl. Chief Secretary, Rajasthan Government and Secretary General, Rajasthan Chamber of Commerce and Industry in a Vardhaman Infotech training program

News about Vardhaman Infotech training program in Rajasthan Patrika

Hence, we have started  Job oriented training courses at Vardhaman Infotech. We are in Information and Communication Technology and most of the courses we offer are related to the field. And everybody knows that this is the most promising job sector nowadays.

Mobile application development in Android platform is a very lucrative sector and experienced Android developers fetch a good salary and hikes. We have trained several young people to Android developers. We are already running some other courses and developing more training modules.

We also have Entrepreneurship and Management skills development program for interested students.

Before joining a college, think of us!

Vardhaman Infotech

eCommerce and Mobile Application development 
Jaipur, Rajasthan, India

Monday, June 13, 2016

तकनीक से खारा पानी होगा मीठा, मिटेगी पानी की समस्या

सिरामिक एवं नैनो तकनीक की सहायता से खारा पानी होगा मीठा, मिटेगी पानी की समस्या। देश भर में अनेक स्थानों में विशेष कर राजस्थान जैसे प्रदेश में पानी की बहुत समस्या है. बहुत से स्थान ऐसे भी हैं जहाँ पानी तो है परन्तु खारा है. यह पानी न तो पीने के काम आता है, न जानवरों को पिलाने में और न ही खेती में. ऐसी स्थिति में यह जल होने न होने जैसा है.

 युवा बैज्ञानिक डा. राहुल लोढ़ा ने इस का समाधान खोजा है. डा राहुल लोढ़ा ने सिरामिक तकनीक में कनाडा से डॉक्टरेट की उपाधि प्राप्त की है.  उनके शोध का विषय था "Synthesis and sintering of chromium-free complex spinels in the MgO-Al2O3-FeOx-Me4+O2 systems".

इस शोध की सहायता से पानी से जहरीले पदार्थों को दूर करने में भी मदद मिलती है. इस शोध पर उन्हें अमरीका से पेटेंट भी प्राप्त हो रहा था. परन्तु गौरतलब बात ये है की उन्होंने इसका पेटेंट ले कर निजी लाभ कमाने के बजाय इसे सभी के लिए खुल छोड़ दिया. इस प्रकार व्यापक जनहित में उठाया गया उनका ये बड़ा कदम था.

खारे पानी की वनस्पति 
तकनीकी क्षेत्र में तेजी से आगे बढ़ने वाली वर्धमान इंफोटेक, जयपुर के आमंत्रण पर डा. राहुल लोढ़ा यहाँ पधारे। दो दिन के उनके जयपुर प्रवास में खारे पानी को मीठा करने की तकनीक के सम्वन्ध में विचार विमर्श हुआ. वर्धमान इंफोटेक के मुख्य कार्यकारी अधिकारी दर्शन कोठारी ने उनके इस शोध में पूरा सहयोग देने का आश्वासन दिया।

उम्मीद की जा सकती है की सिरामिक एवं नैनो तकनीक के उपयोग से जो संयन्त्र बनेगा वो खारे पानी की समस्या को बहुत हद तक दूर कर पाएगा। यह तकनीक बहुत ही सस्ता है एवं इस संयन्त्र को सीधे पम्प से जोड़ कर खारे पानी को मीठा किया जा सकेगा। इससे ख़ास कर किसानों को बहुत लाभ होगा जो की खारे पानी को सिंचाई में उपयोग नहीं ले सकते। संयंत्र सस्ता होने के कारण इसे साधारण किसान भी खरीद कर उपयोग में ले सकते हैं.

Vardhaman Infotech

eCommerce and Mobile Application development 
Jaipur, Rajasthan, India

आइये हम सब मिलकर पानी बचाएं, इसका दुरूपयोग बंद करें

Saturday, June 11, 2016

Vardhaman Infotech's Entrepreneurship development program in news

Entrepreneurship and managerial skills development program of Vardhaman Infotech is catching media attention. Leading daily newspapers are publishing news of the program regularly. Some of the weekly newspapers are covering this in details.

Leading daily newspapers like the Rajasthan Patrika, Dainik Bhaskar, Samachar Jagat, and several others published news of the various events organized during the program. Rajasthan Patrika published news about the inaugural program whereas guest lecture of Sachin Dubey, co-founder, Module Innovations caught the attention of Dainik Bhaskar.

Vardhaman Infotech entrepreneurship development in Dainik Bhaskar News

Dainik Bhaskar June 7
Rajasthan Patrika May 28
"Good Morning India" a weekly newspaper has published news twice in details. The website development Company is grateful to the journalists and newspapers for publishing the news.

Vardhaman Infotech in Good Morning May 25

Vardhaman Infotech in News Entrepreneurship development program
Entrepreneurship development program in Good Morning India
"Skill development" and "Digital India" programs are in the focus of both central and state governments in India. Technology drove "Startup" and "Entrepreneurship" are buzzwords.

Our "Entrepreneurship and managerial development program" for Management and Technology students have obvious reasons to create a buzz in Jaipur. And therefore, we are getting media attention. We can hope that our quality program will help students in shaping their career in the areas we have identified.

 With the help of experts, we have identified four areas for the students of our "Entrepreneurship and managerial development program" in the persuasion of their career. These four are- Startup, Persuing family business, get a job and go for further studies.

We have planned for an integrated program and going with the plan. Several dignitaries and subject experts from different walks of lives are invited for orientation of the students to relevant skills. Inputs of these experts are immensely helping the students in getting exposure to the current market scenario.

We hope for the best for the students attending Vardhaman Infotech's program.

Update June 15, 2016

Good Morning June 15, 

Vardhaman Infotech

eCommerce and Mobile Application development 
Jaipur, Rajasthan, India

Entrepreneurship and managerial skills Development program at Vardhaman Infotech

Tuesday, June 7, 2016

नैनो तकनीक के उपयोग से रोग निदान होगा सस्ता

नैनो तकनीक से जीवन को आसान बनाया जा सकता है एवं अनेक समस्याओं का समाधान भी किया जा सकता है, यह कहना है नैनो वैज्ञानिक सचिन दुबे का. उन्होंने बताया की भारत में महिलाओं में मूत्राशय का संक्रमण एक बहुत ही आम बात है परन्तु इसका निदान बहुत ही महंगा है एवं इसमें समय भी बहुत ज्यादा लगता है. उन्होंने एक ऐसी तकनीक विकसित की है जिससे मात्र २० मिनट में एवं बहुत ही कम खर्चे में इस रोग का निदान हो सकता है. सामान्यतः इस के निदान (डायग्नोसिस) में ४ दिन का समय लगता है. 
Sachin dube and Darshan Kothari, Entrepreneurship and managerial skills Development program at Vardhaman Infotech
नैनो वैज्ञानिक सचिन दुबे एवं दर्शन कोठारी 
श्री सचिन दुबे ने इस तकनीक के लिए भारत में पेटेंट भी प्राप्त कर लिया है एवं अमरीका एवं यूरोप के में पेटेंट के लिए आवेदन दिया हुआ है. इस संक्रमण के परीक्षण के लिए उन्होंने एक बहुत ही सस्ता संयंत्र बनाया है। वे वर्धमान इंफोटेक, जयपुर द्वारा आयोजित उद्यमिता एवं प्रवंधन कौशल विकाश कार्यक्रम में बोल रहे थे. उन्होंने विद्यार्थियों एवं युवा उद्यमियों को शोध कार्य में आगे आने, नई तकनीक अपनाने, एवं उद्यमिता के लिए प्रोत्साहित किया. 

सचिन दुबे को अपने इस कार्य के लिए बहुत से पुरष्कार राष्ट्रिय एवं अंतर्राष्ट्रीय स्तर पर मिल चुके हैं और अभी हाल ही में हेल्थ केयर स्टार्ट अप की एक प्रतियोगिता में उन्होंने २०० प्रतिभागियों में प्रथम स्थान प्राप्त किया है. कार्यक्रम में कनाडा से शोध उपाधि प्राप्त सिरामिक तकनीक विशेषज्ञ डा. राहुल लोढ़ा एवं प्रवंधन विशेषज्ञ डा. राजेश भट ने भी अपने विचार रखे. 

वर्धमान इंफोटेक के मुख्य कार्यकारी अधिकारी दर्शन कोठारी ने कार्यक्रम का सञ्चालन करते हुए अतिथियों को फल की टोकरी भेट कर स्वागत किया। उन्होंने बताया की वर्धमान इंफोटेक ई-कॉमर्स एवं मोबाईल (एंड्राइड व आई फोन) एप्लिकेसन डेवलपमेंट की अग्रणी कंपनी है.

Vardhaman Infotech

eCommerce and Mobile Application development 
Jaipur, Rajasthan, India

एंड्राइड एप्लिकेसन डेवलपमेंट में अपार सम्भावनाएं

Entrepreneurship and managerial skills Development program at Vardhaman Infotech


Wednesday, June 1, 2016

Entrepreneurship and managerial skills Development program at Vardhaman Infotech

Sri Vipin Chandra Sharma, Additional Chief Secretary,  Rajasthan inaugurated the Entrepreneurship and Managerial skills Development program of Vardhaman Infotech on May 30, 2016. He inspired the students for dedication and devotion. He added that your trainers are like your parents and obeying their instructions will benefit you. 

Dr. K L Jain, Honorary Secretary general, Rajasthan Chamber of Commerce and Industries asked the management trainees to be humble and positive. He also told that hard work is needed to achieve the goal. Answering the question asked to him he told that he is in the seat of Secretary general for 48 years because he helps people and always remain positive. He was addressing as the president of the inaugural program.

Darshan Kothari, Dr. K L Jain, Vipin Chandra Sharma with the trainees at Vardhaman Infotech
Divas Kayath, an expert in marketing taught the students about marketing principles in general and then with respect to the startup "Curecity", a mega digital platform. Neeraj Chhipa explained about "curecity" in details. He also informed that Vardhaman Infotech is a technical partner in the venture. 

Darshan Kothari, CEO, Vardhaman Infotech, briefed about his Company and explained the importance of this entrepreneurship and managerial skills Development program. He also informed that the IT Company is in Mobile applications and development He informed that dignitaries from different walks of lives will share their experiences with the trainees during this program. 

Jyoti Kothari, Senior advisor, of Vardhaman Infotech, felicitated the guests at the opening of the program also extended the vote of thanks. 

Developing entrepreneurship and managerial skills at Vardhaman Infotech

 Vardhaman Infotech

eCommerce and Mobile Application development 
Jaipur, Rajasthan, India